Organic Marketing refers to tools and approaches that do not rely on paid marketing strategies, let’s be clear–no time investment is free.
Actions to add on your site and content to make it search engine friendly As well as content improvements and the development of a strong internal link profile. In our on-page SEO, we will optimize individually all the web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals
Benefits of having on page SEO:-
Having optimized titles and descriptions
Proper URL Structures
User friendly navigation (breadcrumbs, user sitemaps)
Optimized internal links
Text Formatting (use of h1,h2,bold etc)
Image optimization (image size, proper image names, use of ALT tag)
User friendly 404 pages
Fast loading pages
Mobile Friendly pages
Top quality fresh content (This is always the most important SEO factor!)
External links (no broken links or links to ‘bad’ sites)
“If you don’t build your dream, someone else will hire you to help them build theirs.” – Dhirubhai Ambani
The SEO job is not limited only to bring the rank of the website on the search engine, but also, put their efforts for an effective SEO through directory submission, Article Submission, Video promotion participating in FAQ (frequently asked questions), social bookmarking, and commenting on blogs of the website etc.
A successful off-site SEO strategy will generate the following benefits to website owners:
Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
Increase in Page Rank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.
It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.
Page rank today is only one out of the 250 factors that Google is using to rank websites.
“Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” – Abraham Lincoln
SEO campaign benefits from search engine friendly link development; however the link should be based on proper preparation with linkable content available for linking easily, Trying to build links to their websites to get higher rankings and they ‘invented’ a number of ways to increase link count. The most popular ways were:
Shared Content Directories
Link exchange schemes
“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates
Local SEO packages are designed to help small businesses which serve a limited geographic area like city, county, state it helps business to gain prominence in search engine result pages. This packages are for local businesses holders, it address the needs of owners by helping them take advantage of all available tools provided by search engines, and furthermore to improve organic search engine rankings through technical and content optimization strategies. The more directories that you are listed on, the more visible you are. If your business is visible online, search engines trust the accuracy of your business data and thus, your chances of ranking on top for local searches shoot up. To simplify it all, business listings can be considered as an online version of business information in Yellow Pages.